Books
Own The Room – Now Available
The room isn’t ignoring you… they just haven’t felt you yet.
Most people lose opportunities not because they’re unqualified, but because
they don’t register. They talk, but they don’t land. Own the Room shows you
how to change that in real time.
“I’ve watched Jake take people who were invisible and make them
undeniable. “
~ Hank Norman, Media Coach and Co-Founder, 2 Market Media
Drawing from neuroscience, behavioral psychology, and his STRATA™
framework-Signal, Trigger, Reframe, Anchor, Transfer, Action-Jake Stahl
reveals the mechanics of presence: how your tone, rhythm, and posture
decide outcomes long before your words do.
You’l learn to read people instantly, calibrate to what they feel, and shift any
moment from tension to traction.
This isn’t about scripts or charisma-it’s about precision. The ability to see
what others miss and speak directly to what moves them.
If you’ve ever felt unseen, this book will make you undeniable.
And if you already lead rooms, it wil show you how to own them-without
ever raising your voice.
“Own the Room isn’t just for business—it’s for everyone. Practical, powerful,
and profoundly human.”
~ Clark Aldrich, author of Unschooling Rules and Short Sims Recognized by Fortune and CNN as one of the world’s leading voices in experiential
learning
The Life Coach’s Tool Kit, Vol 2: Ready-to-Use Strategies, Principles, and Activities (Life Coach’s Resource Series)
Now Available — Featuring Jake Stahl’s 2/10 Rule of Effective Communication
The Life Coach’s Toolkit Vol. 2 brings together the real-world tools and insights coaches need to read people and recalibrate in real time. With contributions from leading voices across the industry, this volume is packed with principles you can use immediately—in your coaching practice, your business, and in your own personal development.
Chapter 23: The 2/10 Rule of Effective Communication
In his contribution, Jake Stahl introduces the 2/10 Rule—an approach grounded in behavioral science that teaches you how to pause, shift, and respond with intention in the moment.
Jake’s work centers on one critical skill: seeing what’s right in front of you so you can show up differently as it’s happening. With the 2/10 Rule, he breaks down what actually happens in those crucial first seconds of a conversation—and how small shifts in timing can lead to radically better outcomes. You’ll learn how to:
- Break the autopilot loop that hijacks connection
- Make micro-adjustments that change the direction of a conversation
- Lead and sell in real time—without losing your sense of self
This chapter reflects Jake’s broader approach: giving professionals the tools to recalibrate in the moment and create traction with the person in front of them—right now, not later.
If you’ve ever wished you could steer a conversation midstream or say what you meant without second-guessing—this is for you.
Grab your copy today and explore how Jake’s 2/10 Rule can reshape the way you communicate.